TROPIC SUMMER 2015 flip sm

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Page 133 of 135

rear view mirror 130 T R O P I C M A G A Z I N E 30 more minutes to Bahia Mar? Pass me the cocoa butter and wake me when we get there. Photo Florida State Archives HIDDEN AWAY in a section of the Florida State Archives is the Department of Commerce Collec- tion, a gigantic stash of great publicity photos – like this one of model Helen Smith – created to encour- age tourists to come to a sunny, carefree Florida. Smith was considered a Florida beauty and upon winning the title of Miss Clearwater, 1960, began modeling for Florida publicity shots like this one, taken that year. The Department of Commerce Col- lection is a trove of literally tens of thousands of im- ages of people, places, and events in Florida beginning in the 1940s.

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